Services

Research, decide, execute. All of it, on the ground.

Bridge International Asia Sdn Bhd, which operates CONNECTION, has been based in Malaysia since 2014, supporting Japanese companies as they enter and grow in the market. We work alongside you from early research through incorporation to winning your first customers.

What we do

Market-entry consulting

Consultants on the ground work with you from the moment you start considering Malaysia. We factor in the multi-ethnic, multilingual business customs and regulations to shape both the go/no-go decision and the execution plan.

Company incorporation

End-to-end support for registering a local entity (Sdn. Bhd.) and opening bank accounts, built on hands-on experience in Malaysia since 2014 and tailored to each company's situation.

Market research

Web surveys, interviews, focus groups and desk research combined into findings you can put into a business plan. Multilingual local staff verify consumer trends and the business environment first-hand.

Digital marketing

From current-state analysis through strategy, execution and ongoing operation. Websites in Japanese, English, Malay and Chinese, multilingual ad operations and e-commerce builds.

Social video production

Build social video channels that reach the segments you target, including Muslim and Chinese-Malaysian audiences. Local staff plan and produce with an understanding of local customs, accumulating assets on YouTube and TikTok.

Sales outsourcing

From target list building to outreach in English, Malay and Chinese and securing appointments. Start developing the market without your own sales base, with coverage across ASEAN.